Major Gift Fundraising and Capital Appeals

Major Gifts Programmes

Long-lasting relationships with major donors, whether individuals, Charitable Trusts or Foundations, can be transformational for your cause.

We’re experts in major gift fundraising and will help you create your own dedicated group of key donors who will support your charity in a meaningful way. Whether you want to set up new programmes, upgrade your existing activities or enhance long-standing programmes, we’ll help you create a practical and realistic major donor strategy.

  • Developing the cases for support
  • Creating or reigniting giving circles
  • Training development boards and leaders to ‘make the ask’
  • Producing special events such as gala fundraising dinners, briefings and donor visits
  • Prospect research and development
  • Trust and Foundation fundraising and bid writing

Capital Appeals

You may have a clear vision for your much-needed new school, care home, community centre, museum, education hub, science lab or place of worship. However, do you have the in-house knowledge and capabilities to run a time-consuming capital project alongside your annual revenue appeal?

We’ve been directly involved in 13 capital appeals (and counting) since 2006, both in the UK and abroad, ranging from £2m to £180m. No matter the size of your project, we’ll help you to raise the funds to ensure that is completed on time and in budget.

We’ll guide through every stage of your capital appeal, including:

  • Pre appeal feasibility studies
  • Creating and training fundraising boards and volunteers
  • Developing the case for support and all supporting marketing materials
  • Prospect research and approaches
  • Applications to Trusts and Foundations
  • Donor relationships management
  • Financial budgeting and cashflow
  • Donor visits and recognition

Capital Appeal projects we have worked on

2006 – £2.5m new build Mental Health Day Centre, London.

2007 – £45m new build Care Campus: Care Home, Day Centre, Independent Living Apartments, charity HQ, London.

2009 £1.5m refurbishment residential Home for people with mental health needs, London.

2010 £1.4m refurbishment National Lottery Heritage Fund education centre, Leicester.

2012 £17m new build care home, London.

2015 £5m refurbishment and new equipment Research Laboratory, Israel.

2016 £250m of £1.1bn redevelopment for new landmark arts and cultural quarter – Olympic Park, London.

2016 $40m museum with education and academic research facilities, Israel.

2017 £6m refurbishment – National Lottery Heritage Fund education centre and exhibition, London.

2017 £2.3m National Lottery Heritage Fund cemetery exhibition, visitors and education centre, London.

2017 £13.5m new build and refurbishment School for pupils with learning disabilities, London.

2018 £4.5m new synagogue and community centre, London.

2019 £1.8m supported living apartment complex, London.

A selection of our work with capital appeals

“Ben has a professional and enthusiastic way of working that has made great difference to a lay team. In a famously tough world, even before Covid, it has been a pleasure to work with him. I have no hesitation in recommending Ben Morrison Consulting for future fundraising projects.”

Charles Kessler

Fundraising Chair – Finchley Reform Synagogue