The challenge
The charity’s existing synagogue, built in 1974 has become too small for the growing community.
It is not fit-for use, too costly to repair, doesn’t meet current space requirements and its leaking.
The vision is for a new building for future generations – the best space possible for a community who require flexible, multi purposed areas in which to thrive and host social and educational activities for all ages and its religious services.
But, as a charity, they had never undertaken a significant capital appeal before, and did not have the processes, internal knowledge or infrastructure to carry out a £5m capital campaign.
What we did
Guided the fundraising committee and staff through the necessary stages, building in processes to create a campaign campaign, teaching step-by-step what to do, how, and when – including:-
- Feasibility and prospect research – did the charity have the potential to raise the funds required?
- Creating the fundraising brochures and direct mail appeals – the narrative for why the new building is needed.
- Created a training course on soliciting gifts for all the volunteer fundraisers – so all involved felt confident to ask for support.
- Provided ongoing professional guidance and expert fundraising knowledge at every step – being available to give guidance when needed.